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Real Detroit Weekly Names Joey Maalouf “Best Stylist”
The youngest of the Maalouf brothers, Joey showed impressive skill as a stylist at an early age. Now part-owner of Maalouf Salon in Birmingham, Joey is able to showcase all his talents he perfected in New York on his own turf. In a short period of time, this young lad has laid his magical fingers on many a celebrity, including Gabrielle Union, Molly Sims and even Martha Stewart.
His vigor and attention to detail keep his regulars coming back and keep the celebrity recommendations rolling in. Splitting his time between the Birmingham salon, New York and L.A., Joey prides himself on making women feel and look beautiful. Don’t you wish all men catered women in this way?
The Brothers Maalouf Share Their Unique Approach to Beauty with Metro Detroit
Written by: Mary Abraham |
Photography by: Jon Dones
“Forget yoga, forget heading to the spa. For a metaphysical time, call Johnny and Elie Maalouf, illustrious owners of Maalouf Salon in Birmingham.
The brothers have a non-traditional approach to hair and makeup: Begin with what’s beneath the surface, and then go from there. This mindset has transformed the salon into a much sought-after retreat. It’s the ultimate “happy place” — where a customer can not only be herself, but be the best possible version of herself…”
FROM REAL DETROIT WEEKLY:
A Star’s Hair Is Born
By Lana Mini
Sep 1, 2009
Spend ten minutes chatting with hair- and-makeup-stylist-to-the-celebrities Joey Maalouf and his brothers and you will soon realize three things: you can be yourself, stylewise while at the same time taking hints from trend-setting celebrities and it doesn’t have to be complicated.
The four Detroit-raised Maalouf siblings are synonymous with celebrity. The artist — all in the world of style — work with big names like Demi Moore, Eva Mendes, Mariah Carey, Naomi Campbell, Paris Hilton, Heidi Klum, Molly Sims … and on and on. Joey Maalouf works intimately with Rachel Zoe on Bravo’s popular The Rachel Zoe Project.
The brothers opened a one-stop salon destination in Birmingham earlier this year, Maalouf Salon, and despite the recession, business is healthy. The reason is the family star-power and their beauty sensibilities, combined with the way they treat “Mrs. Smith” as they treat Eva Mendes. “Every woman has a celebrity inside them,” Joey Maalouf said. And he’s not kidding. He and the stylist team at Maalouf have a way of bringing out the better part of a woman and helping her find her own style. Just because Kim Kardashian has highlights now doesn’t mean you should completely mimic it for your skin tone. But if you love it, there’s ways to make it work. Celebrities set trends and are here to inspire us, Joey Maalouf said.
With that, hairstylist Johnny; makeup artist Elie; and hair and makeup stylists George and Joey decided to offer everything beauty-related at Maalouf Salon: hair cuts, color, treatments and styling; cosmetic lessons and application, brow shaping and tinting plus manicure and pedicure treatments. The full cosmetic line there, Maalouf Beauty, is designed to help a woman create her day face, bridal face and evening face. “It doesn’t have to be all drama with makeup,” Joey Maalouf said. “While one woman might look great in lip gloss, another looks better with none — there aren’t rules like that. We help women find their best selves and it’s so fun.”
Maalouf Beauty is strategically situated on Old Woodward near other important fashion locales like Tender and Linda Dresner. The brothers, including Joey, couldn’t have it any other way. Joey is a trendsetter nationwide; he has apartments in both New York and Los Angeles, and his brothers are also key figures in style.
So for fall, what are these stylists seeing?
“Not the spiral-y curls,” Joey said. “I’m seeing side parts, voluminous hair … hair that’s tousled like it’s just been in a rubber band.” (Real Detroit likes this because we noticed at a certain high-end club last week that every woman had the same hairstyle. It’s time for change.)
So listen to the experts. Hairstylist Johnny trained with Vidal Sassoon and John Sahad. Elie has created looks for runways shows from New York to Milan and has been featured in Harper’s Bazaar, Elle and Interview. George’s work has been in Glamour, Esquire and more and Joey has worked on ad campaigns for Victoria’s Secret, British Vogue and People. No wonder the salon is jumping.
One last fall tip … straight hair, “not flat iron” straight, but more natural is also making its way from the runways into Michigan. | RDW
New Birmingham salon boasts great haircuts – and a little something extra
Want a haircut? Go to Fantastic Sams. But for a beauty experience unlike any other, there’s Maalouf Salon.
Nestled in a complex on Old Woodward Avenue in Birmingham’s bustling business district, Maalouf is hip, bright and industrial, with open ceilings and natural light streaming in from the storefront, composed almost entirely of windows.
The staff is clad mostly in black. Modern – yet subdued – dance music pipes in overhead.
From nails to hair and make-up, Maalouf offers the entire shebang – plus an added ingredient: passion.
“We want to be more than just a salon,” gushes Elie Maalouf, who runs the nine-month-old business with his three brothers – George, Johnny and Joey. Elie does make up, Johnny cuts hair and Joey and George do business. They were raised in Detroit by parents who immigrated from Lebanon.
Elie and George spent over a decade living in New York City, while the former worked as a freelance make-up artist. And though he still does odd celebrity jobs from time to time, Elie insists that he wanted something more out of life.
“This is our passion and we wanted to come out with a product; we have our own cosmetic product line at this moment, but we wanted to be able to grow with it,” he explains. “We want to sell online. We want to be able to financially be comfortable enough to sell products, but also to be able to use our company to create a good environment.
“It’s something that’s fun; something that looks upscale but is for the everyday person.”
Moreover, Elie says he wants to showcase just how wonderful it is to be a business owner in metro Detroit. To accomplish that, Maalouf Salon will be the setting for a new show on local TV channel MBN, which is geared toward Middle-Eastern Americans. The show will offer beauty tips and interviews with local celebrities. This past weekend, Miss Michigan 2009 made an appearance on the show, talking about her on-stage beauty ritual.
It’s the Maalouf family’s hope that the show will not only boost their salon, but the entire area. “We want to be able to create a new energy and new environment, and we want to be able to show people that you can be in Detroit … and with hard work and patience and direction, you can actually achieve (success) anywhere,” Elie says. “I feel like our success is something that inspires us, so I feel like that energy just spreads.”
“We want to do something new; we want to be innovative. We want to excite our staff,” he adds. “And our clients feel that. It’s not perfect all the time – you know, I feel different every damn day when I wake up – but … I like coming here.”
FROM THE WRAP:
By Mali Pearl
Published: September 29, 2009
“The Rachel Zoe Project,” Season 2: If you’ve ever seen Jennifer Garner looking good on the red carpet, it’s because Rachel Zoe and her team put her together, like a gorgeous Frankenstein. Working with the laser focus of a SWAT team and the commitment of heart surgeons, Rachel and assistants Taylor and Brad are a combination of silliness and devotion to fashion. Along with husband Rodger (whose hair deserves its own show) and Joey (a makeup artist who could double as a comedian), this group is just a nonstop party. Rachel is expanding her business, Taylor wants to grow in her role, Brad wants to be taken seriously and all this is underscored with epic eyerolling, dancing, a distinct California way of speaking and a vocabulary that exists only in their world (Good=I die!, Great=Loves!). The show is silly but mesmerizing and extremely addictive.”
• Joey the hair and makeup artist should be a stylist. For one, he only appears to spend 5 percent of his time with the Zoe team actually doing hair and makeup. Second, at one of the many moments Brad is paralyzed at the thought of putting clothes on Anne Hathaway, Joey suggests she walk onto the carpet in American Apparel leggings and declare, “It’s a recession!” Genius.
• Reality-TV shows need devices to push the plotline along. In this show, it’s Joey. After contemplating what purpose he serves, because it’s certainly not doing hair and makeup, we’ve determined he is the person producers hired for Brad and Taylor to explain things to. At Fashion Week, he listens to Taylor whine about not getting a promotion. Back in L.A., he listens to Brad freak out about everything he has to do for the Oscars. Without him, we’d be reading thought bubbles.
Read the full article here
Rachel Zoe Does Segway the Right Way
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“The Rachel Zoe Project” (Bravo) I’m starting a petition to get Joey, Zoe & Co.’s hair stylist/makeup guy, his own show. First of all, he’s the only voice of reason in this entire hurricane of fashion emergency. When Taylor thinks about quitting, he hashes out the reasons why not with her. When Brad panics about coming up with an outfit for “Annie” Hathaway for the Oscars, Joey quickly comes up with a plan to put her in American Apparel leggings and call it a recession. And second of all, he already has his own catchphrase: “Tell me everything!”